Strategy as a Career
If you love to people watch, nerd out over big data, and hate to take no for an answer, you just might be a strategist. With your knack for research, natural sense of curiosity, and a touch of stubbornness, you are the ultimate problem solver. Not only do you have the unique ability to analyze any client request and transform it into a coherent brief, but you’re also a key player when it comes to shaping a brand’s identity.
“I think that people who are deep thinkers, people who always want to ask the question ‘Why’, and people who aren’t satisfied with a superficial answer to a question should take this program.”
Communications Planner, Rethink
Take the Bootcamp Online
“I’ve really been enjoying the remote learning environment – it’s so unbelievably interesting to decontextualize / re-contextualize everyone in their own homes. It’s been really amazing to see how everyone presents themselves virtually – that’s been a silver lining of remote learning.”
Strategy Bootcamp Student, 2020
“Didn’t realize it could still be almost as interactive as a live class. It’s an experience of a lifetime! I love the instructors, MAS team and my course mates.”
Strategy Bootcamp Student, 2020
Our Online Learning Environment
We have taken steps to integrate an online learning environment that will ensure that key skills are effectively taught as they would be at our campus in Toronto. We have also been taking cues from our agency partners in adopting their platforms and practices.
This environment consists mainly of online learning platforms listed here. These tools, when used in combination with each other, lead to very effective collaboration and learning. We are also ensuring that there is a tool in place for you to use at any point during the bootcamp.
This environment has been in place since March and has expanding and adapting as we learn more about creative collaboration in the digital space.
Become a Strategist
Our Strategy and Planning Bootcamp is a 12-week program taught by leading industry professionals at the top of their game. The course is divided into lectures, portfolio work, campaign development, and engaging Toolbox sessions. Each module introduces you to a new topic, while workshop sessions allow you to put your skills to the test. By the end of the program, you deliver a pitch to a real live client and walk away with a professionally-vetted portfolio of strategic campaigns.
“If you want to learn how to become a strategist, you should talk to the ones that are really doing it and that’s the beauty of this program”Yeda BeraldoPlanning Director, Juniper Park / TBWA
“I’ve taken a lot of the thinking from these amazing instructors and applied it directly into my work as a strategist.”Colin KikcioSr. Strategist, BBDO
“Graduating with a MAS certificate in hand proved that I had the capabilities to begin my journey in the industry, especially as we were able to build a solid portfolio of projects.”Ashmita Dutta RayBusiness Analyst, J. Walter Thompson Worldwide
“It was both a humbling and gratifying experience to work with industry professionals.”Derek MollenhauerCommunity / Content Coordinator, Ogilvy
“The instructors and mentors’ passion, diverse experience, and support made every class interesting and engaging. It was a once in a lifetime experience to be in an open forum with such creative and influential people.”Emily ChanDesign and Creative Strategist, Canadian Red Cross
A crash course in strategy, its origins, how it works, and the methods used.
Research (Qualitative and Quantitative)
Learn how to use the tools around you and better understand the ones you’ve used in the past.
Understanding Your Client’s Challenges
Ask the right questions to turn small client asks into big ideas.
Base your understanding and recommendations on facts and develop an insight that nobody can argue with.
Cut through the noise and write a rock-solid brief that is integral to a successful campaign.
Ideation and Working with Creatives
Work closely with creatives to prove that collaboration is more than just a buzzword.
Bring together different mediums in the form of an easily digestible plan that a client can actually understand.
Measuring Impact Through Data
Put your money where your mouth is and validate the work you’ve done by measuring its impact.
Learn to cater to today’s clients with revolutionary ideas that will ensure lasting success.
Live Client Engagement
Work through the chaos to put together an integrated campaign to pitch to a real live client.
Each student will present their portfolio case studies to a Strategy director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.
- New Thinking
- Google Toolbox
- Weekly Pitch & Critique
- The Brand Called You
- Improv & Standup Comedy
- Exploring Career Avenues
- Agency Exposure Visits