Strategy Bootcamp – April 2021

12 INTENSIVE WEEKS | 10 INDUSTRY INSTRUCTORS | 2 CLIENT PROJECTS

HELLO!

WE CULTIVATE UNCONVENTIONAL MINDS.

The world we’ve built is a mosaic of self-identified creatives, those who are yet-to-identify as creatives and unfulfilled professionals who need to fall in love again, or for the very first time.

CREATIVITY IS OUR LIFEBLOOD —

and we see humanity with the pink-hued glasses of passion, innovation and artistic revolution.

Because the world needs the absurd, the audacious, the wildly optimistic. Fear and discomfort are the hallmarks of growth. Exceptional creativity takes well-honed resilience. Creativity needs cross-pollination to thrive. Remarkable thinking is realized through remarkable craft.

We teach students that creativity is their superpower. You can use it to build brands, start new ventures, and champion beliefs that are important to you.

WELCOME TO THE COLOMBO HOME OF THE BEST CREATIVE SCHOOL IN THE WORLD.

YOU BELONG HERE.

WHO IS THIS PROGRAMME FOR?

You’re working in research, marketing, sales or account management and dream of distinguishing yourself from the pack.

You are fascinated by human behavior, business systems, technology and experiences. Or maybe you graduated quite recently and have done a few internships.

You know that you want to get into strategy—but wonder what’s at the heart of it? What skills really give you an edge? Where can I find a network of industry connections?

CHOOSE THIS PROGRAMME IF YOU EITHER ALREADY ARE OR WANT TO BECOME A:

  • Brand Executive
  • Brand Manager
  • Brand Strategist
  • Marketing Executive
  • Marketing Manager
  • Entrepreneur
  • Strategist
  • Account Executive
  • Account Manager
  • Account Planner
  • Digital Marketer
  • Communications Manager
  • Creative Director
  • Associate Creative Director

Strategy as a Career

If you love to people watch, nerd out over big data, and hate to take no for an answer, you just might be a strategist. With your knack for research, natural sense of curiosity, and a touch of stubbornness, you are the ultimate problem solver. Not only do you have the unique ability to analyze any client request and transform it into a coherent brief, but you’re also a key player when it comes to shaping a brand’s identity.

“I think that people who are deep thinkers, people who always want to ask the question ‘Why’, and people who aren’t satisfied with a superficial answer to a question should take this program.”

Savannah Onofrey
Communications Planner, Rethink

Take the Bootcamp Online

Due to Covid-19 we will be running the fall Strategy Bootcamp entirely online to make the program more accessible for people who are unable to travel or would like to continue social distancing.  Earlier this year the Strategy Bootcamp, planned for March – June, was run entirely online with great success, with much of the learning and collaboration actually enhanced by the online environment.

“I’ve really been enjoying the remote learning environment – it’s so unbelievably interesting to decontextualize / re-contextualize everyone in their own homes. It’s been really amazing to see how everyone presents themselves virtually – that’s been a silver lining of remote learning.”

Ben Percifield
Strategy Bootcamp Student, 2020

“Didn’t realize it could still be almost as interactive as a live class. It’s an experience of a lifetime! I love the instructors, MAS team and my course mates.”

Seun Johnson
Strategy Bootcamp Student, 2020

Our Online Learning Environment

We have taken steps to integrate an online learning environment that will ensure that key skills are effectively taught as they would be at our campus in Toronto. We have also been taking cues from our agency partners in adopting their platforms and practices.

This environment consists mainly of online learning platforms listed here. These tools, when used in combination with each other, lead to very effective collaboration and learning. We are also ensuring that there is a tool in place for you to use at any point during the bootcamp.

This environment has been in place since March and has expanding and adapting as we learn more about creative collaboration in the digital space.

Program Breakdown

Become a Strategist

Our Strategy and Planning Bootcamp is a 12-week program taught by leading industry professionals at the top of their game. The course is divided into lectures, portfolio work, campaign development, and engaging Toolbox sessions. Each module introduces you to a new topic, while workshop sessions allow you to put your skills to the test. By the end of the program, you deliver a pitch to a real live client and walk away with a professionally-vetted portfolio of strategic campaigns.

APPLY NOW

Student Testimonials

If you want to learn how to become a strategist, you should talk to the ones that are really doing it and that’s the beauty of this program

Yeda BeraldoPlanning Director, Juniper Park / TBWA

I’ve taken a lot of the thinking from these amazing instructors and applied it directly into my work as a strategist.

Colin KikcioSr. Strategist, BBDO

Graduating with a MAS certificate in hand proved that I had the capabilities to begin my journey in the industry, especially as we were able to build a solid portfolio of projects.

Ashmita Dutta RayBusiness Analyst, J. Walter Thompson Worldwide

It was both a humbling and gratifying experience to work with industry professionals.

Derek MollenhauerCommunity / Content Coordinator, Ogilvy

The instructors and mentors’ passion, diverse experience, and support made every class interesting and engaging. It was a once in a lifetime experience to be in an open forum with such creative and influential people.

Emily ChanDesign and Creative Strategist, Canadian Red Cross

Course Modules

An Overview

A crash course in strategy, its origins, how it works, and the methods used.

Research (Qualitative and Quantitative)

Learn how to use the tools around you and better understand the ones you’ve used in the past.

Understanding Your Client’s Challenges

Ask the right questions to turn small client asks into big ideas.

Developing Insights

Base your understanding and recommendations on facts and develop an insight that nobody can argue with.

Brief Writing

Cut through the noise and write a rock-solid brief that is integral to a successful campaign.

Ideation and Working with Creatives

Work closely with creatives to prove that collaboration is more than just a buzzword.

Communications Planning

Bring together different mediums in the form of an easily digestible plan that a client can actually understand.

Measuring Impact Through Data

Put your money where your mouth is and validate the work you’ve done by measuring its impact.

Innovation

Learn to cater to today’s clients with revolutionary ideas that will ensure lasting success.

Live Client Engagement

Work through the chaos to put together an integrated campaign to pitch to a real live client.

Portfolio Evaluations

Each student will present their portfolio case studies to a Strategy director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.

Toolbox Sessions

  • New Thinking
  • Google Toolbox
  • Weekly Pitch & Critique
  • The Brand Called You
  • Improv & Standup Comedy
  • Networking
  • Exploring Career Avenues
  • Agency Exposure Visits
STRATEGY BOOTCAMP CLASSES START — APRIL 26TH 2021

Application Deadline — April 19th 2021

APPLY NOW