A one-day intensive workshop designed to equip marketing professionals with a practical understanding of how Artificial Intelligence can be applied across the marketing value chain. The program focuses on real-world marketing use cases, enabling participants to leverage AI for insights, strategy development, campaign planning, and performance optimisation—without requiring any technical or coding background. The workshop will be conducted as a hands-on, application-led learning experience, combining conceptual frameworks, live demonstrations, and guided exercises.
Starts Thursday, June 4 2026
