Social Media as a Career
You love social media, and you understand its power to elevate a brand like never before. As a social media expert, you know that not all content is created equally. One wrong move and not just your campaign, but your brand, can suffer the consequences – but when you do it right – get ready for fame and fortune.
“With 10 years in the social media space, I’m excited to empower students with a strategic approach to all things social by shaping the Social Media Bootcamp curriculum, sourcing best-in-class instructors and providing one-on-one mentorship.”
Social Media Director, Anomaly
Our Online Learning Environment
We have taken steps to integrate an online learning environment that will ensure that key skills are effectively taught as they would be at a physical campus. We have also been taking cues from our agency partners in adopting their platforms and practices.
This environment consists mainly of online learning platforms available in the island . These tools, when used in combination with each other, lead to very effective collaboration and learning. We are also ensuring that there is a tool in place for you to use at any point during the bootcamp.
This environment has been in place since February 2021 and has expanding and adapting as we learn more about creative collaboration in the digital space.
“I’ve really been enjoying the remote learning environment – it’s so unbelievably interesting to decontextualize / re-contextualize everyone in their own homes. It’s been really amazing to see how everyone presents themselves virtually – that’s been a silver lining of remote learning.”
Strategy Bootcamp Student, 2020
“Didn’t realize it could still be almost as interactive as a live class. It’s an experience of a lifetime! I love the instructors, MAS team and my course mates.”
Strategy Bootcamp Student, 2020
BECOME A SOCIAL MEDIA EXPERT
Running for 12 weeks, this intensive program will immerse you in the intricate world of social media with a special focus on content, strategy and data.
Each module introduces you to an industry professional at the top of their game, coaching you in their area of expertise. Classes are divided into lectures, portfolio and campaign development, as well as toolboxes, which act as workshops to develop directly applicable skills. You’ll graduate with an impressive portfolio of integrated social campaigns, along with your pitches for a live client you’ll be working with.
“In the social media bootcamp, I learned really specific ways to approach problems in social media management and also how to use influencers.”Erica ArcherSenior Media Strategist, Publicis Sapient
“If you want to change your job or even just your point of view, going to MAS will broaden your perspective, help you find a job, and even make you grow as a person.”Gioia-Nina van de FliertLead Video & Creative Producer, Blauw Gras
“When you’re surrounded by some of the smartest and most creative instructors and classmates, you can’t help but be motivated to do your best work too!”Courtney RimarPlanning Manager, Jungle Media Canada
“The biggest thing that I learned was how to be more confident. To be more confident in what I do and about what I know.”Rafaela BarretoCopywriter, Caixa Seguradora
“The instructors and mentors’ passion, diverse experience, and support made every class interesting and engaging. It was a once in a lifetime experience to be in an open forum with such creative and influential people.”Emily ChanDesign and Creative Strategist, Canadian Red Cross
Understanding the Social Landscape: Platforms & People
Understanding the social media role in the marketing mix begins with building a foundational education of the most prominent platforms, including how people and brands use them.
This module will cover the role of social in modern communications, top social platform functionalities and user behaviour.
Analyzing & Activating Social Audiences
Social media offers robust audience intel through social listening and platform targeting capabilities.
Learn how to leverage the data to maximize your communications with contextual relevance without sacrificing scale of reach.
Building a Social Brand DNA
Learn how to develop a brand strategy built for social using the 4Cs and a social media framework which will inform your brand’s position in social media, tone of voice, look & feel and community management filter.
Brief in a creative team and learn to collaborate towards the final product.
Cultivating Your Community
Social media has the power to transform a shared interest into a powerful community. The community manager is the key to curating content that inspires connection and interaction between brand and person.
The community manager is the glue that keeps it all together,
managing customer service issues, changing consideration
into conversion, and identifying unique creative opportunities
outside of campaigns.
Making with Measurement in Mind
The right question is half the answer.
We cover the basics of measurement options available within social media from organic to paid linking KPIs back to your marketing objectives. In this module, we will illustrate the difference between symptom and a diagnosis within data and how to craft an optimization story.
You will validate or you will learn.
50 Shades of Influence
When engaged correctly, influencers, ambassadors and other forms of
advocacy can be highly effective, and if you put you empower the right people, campaigns can extend far beyond the original creative.
Get the download on the full spectrum of influences, from super users to content creators to media powerhouses, we’ll teach you how to identify, engage
and measure the impact of influence.
Social has the ability to affect more than the digital community and today more and more brands are blending social and real life experiences together to create meaningful and memorable brand moments for their fans. Get an overview of key tactics from the world of social XM (experiential marketing).
Social Engagement Through Paid Media
Like any form of advertising, social media offers an overwhelming number of opportunities for paid media and sponsored advertisements – how do brands figure out the right paid media for a corresponding campaign, better yet, how do we save client’s money by betting on the right opportunity.
Social Media Strategy: Bringing it all together
Develop a social media strategy for a brand of your choice, using the approaches and resources provided over the past 8 weeks.
New technology means new ways of utilizing social media, the best experiences weren’t created by doing things the way they’ve always been done.
Disrupt the space with fresh perspectives, platform or format hacks & evolved experiences.