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Learn to create culture in M.AD 101: Pop Culture Engineering

5 curated, recorded hours of a real class at M.AD. Follow along at your own pace and see what a M.AD education is like.

In the class, students explore the landscape of modern pop culture. You’ll learn from current creative leaders (including Fernando Machado, former Global CMO at Burger King and Anselmo Ramos, Founder of GUT) as they teach you to understand brands and the cultural zeitgeist, and how to produce ideas that lead the cultural conversation.

This is your introduction to the real-world training at M.AD School of Ideas.

Learn directly from the best in the business.

Fernando Machado
Global Chief Marketing Officer at

Anselmo Ramos
Founder & Chairman at

Fernando Machado and Anselmo Ramos, your primary instructors in this course are both respected creative professionals.

Fernando serves as the Global Chief Marketing Officer for Activision-Blizzard (formerly the same role for Burger King). He’s a leading figure in modern advertising and popular marketing.

Anselmo is the Founder and Creative Chairman for GUT, one of the world’s most awarded agencies.

Watch the video below for an explanation of the partnership between M.AD and Burger King that inspired the class, courtesy of Fernando Machado.

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